1,000 Members served · Now welcoming new households

Rebel Health Alliance is high-performance healthcare.

So you stay healthy, stay protected, and never deal with insurance again.

Two halves built to work together. A direct primary care practice for everything day-to-day — the doctor with time, the full diagnostic stack, the longevity team. Plus Sedera, a 100,000-member medical cost-sharing community for the rare big stuff like surgery and hospitalization. The whole spectrum. No insurance company in the middle.

Sedera community 100,000 members
Operating since 2014
Retention 97%
Reading your own longevity dashboard. Doing the work alone — until now.
RHA Members 1,000+
Member reviews 5-star
Sedera retention 97%
Sedera community 100K
Sedera operating since 2014
// What you're feeling

You've been frustrated for a while.

Two things have been bothering you. Maybe both. We built this for the people who know exactly what we mean.

Pain 01 · Insurance refugee

Insurance is broken.

You pay $1,500 to $2,500 a month for a family plan. Most of it goes to administrative overhead, network agreements, and people you'll never see. The deductible resets every January and you almost never hit it. Your doctor leaves the network. Prior auths take weeks. The whole thing feels like a tax on people who actually want to be healthy.

Pain 02 · Longevity graduate

And your doctor can't keep up.

You've read Outlive. You wear an Oura or a Whoop. You've done private bloodwork. You know what ApoB and Lp(a) and VO₂ max mean. Your PCP gets you for twelve minutes once a year and can't have a real conversation about any of it. You've started looking at concierge medicine. It's expensive. And it doesn't solve the insurance problem.

// Here's what we built

Two purpose-built tools. One complete answer.

Insurance tries to do two completely different jobs with one tool — and does both poorly. We split them. One keeps you well. The other catches you when life hits.

Pier 01 · Day-to-day

Rebel Health Alliance

Your doctor + the team behind them + the diagnostics + the longevity protocol + your 1-3-10 plan. Everything that keeps you healthy.

Pier 02 · Big events

Sedera

Community-based medical cost sharing for surgery, ER, hospitalization, cancer treatment, maternity. The rare-but-expensive.

Every healthcare need. No insurance company.
No networks · No prior auths · No formularies
// Pier 01 · Rebel Health Alliance

This isn't concierge medicine. It's full-spectrum healthcare for the modern era.

Concierge slaps a high-touch front door on the same broken plumbing. RHA is built from scratch for people who want their healthcare to actually do something. If you've read Outlive, ordered your own bloodwork, tracked your sleep for two years, and walked out of your annual physical thinking is this really it? — yes. This is what you've been looking for.

01

A doctor with time

Same-day or next-day. Texts and calls answered by someone who knows you. 60-minute visits when needed.

02

3,000+ tests on tap

Comprehensive bloodwork, hormone panels, advanced lipids, inflammation markers, cancer screening — included.

03

The full team

Care coordinator, registered dietitian, strength coach, genetic counselor — included. Data into action.

04

Longevity protocol

Targets healthspan: cardiovascular, metabolic, cognitive, musculoskeletal. Reviewed quarterly.

05

Your 1-3-10 plan

Where you want to be in one year, three, ten. Mapped to specific interventions, retests, and check-ins.

// Pier 02 · Sedera

How the rare big stuff gets handled.

Sedera is a medical cost-sharing community — not insurance. Members contribute every month. When someone has a large medical Need, the community shares it. Operating since 2014, 100,000 people served, 97% retention.

The mechanic, in plain language.

You contribute every month. When you have a large medical Need (surgery, ER, hospitalization, maternity, cancer treatment), you pay the first $5,000 — your Initial Unshareable Amount, or IUA. Everything past that is shared by the community.

Three IUAs per Membership Year, max. The fourth eligible Need has no IUA at all. Same condition continuing into year two? Same Need, no second IUA — it's still the same event.

Most members pick the $5,000 IUA. Lower IUAs mean higher monthly. Higher IUAs mean lower monthly. The $5K tier is where most members land.

Sedera Family · age 40-49 · monthly contribution
$500$769/mo
$1K$615/mo
$1.5K$552/mo
$2.5K$479/mo

Add Rebel Physician ($399/mo for one adult) for the full RHA + Sedera setup. Younger age bands contribute less; 50+ contributes more — get your number on the quiz.

Prices may vary depending on membership elections. Please see Membership Guidelines for full sharing rules. The Sedera Membership may not be available in all states.

// The math · illustrative example

Daughter has appendicitis. $33,000 hospital bill.

Family of four, age 40-49. Same kid, same ER, same surgery. Path A is a representative marketplace family plan. Path B is one adult on Rebel Physician + the family on Sedera at the recommended $5K IUA.

Path A · Traditional insurance
What you pay all year
12 months of premiums$19,800
When the bill hits
Hit the family deductible$5,000
20% coinsurance to OOP max$3,000
Your year 1 cost
$27,800

Insurer pays the remaining $25,000. If the condition continues into year 2, your deductible and OOP max reset on January 1 — you start over.

Path B · Rebel Physician + Sedera $5K IUA
What you pay all year
Rebel Physician (one adult, 12 mo)$4,788
Sedera Family contribution (12 mo)$4,826
When the bill hits
Your IUA on the appendectomy$5,000
Your year 1 cost
$14,614

Community shares the remaining $28,000. If the same condition continues into year 2 — same Need, no second IUA, no reset.

Year 1 difference: $13,186. Same event, different model. Total monthly: $801 ($399 Rebel Physician + $402 Sedera Family at age 40-49). Get your real number on the quiz.
$13,186

Illustrative example only. Insurance numbers reflect a representative marketplace family plan and will vary by state, age, and plan tier. Sedera sharing decisions are voluntary and never guaranteed. Prices may vary depending on membership elections — see Membership Guidelines for full sharing rules. The Sedera Membership may not be available in all states.

4.8 / 5.0 Member reviews · RHA
RHA members served 1,000+ And counting
Sedera community 100K Members served since 2014
Sedera retention 97% Month-over-month · Jan 2023–Jul 2024
// Glossary

The terms in plain English.

Sedera and the direct primary care world have their own vocabulary. Here's a quick decoder so nothing in the rest of this reads like a foreign language.

IUA · Initial Unshareable Amount
The amount you pay out of pocket on a large medical Need before the community starts sharing. Most members pick the $5,000 IUA. Think of it as the deductible-equivalent — except you only pay it once per Needs Case (not once a year), and after three IUAs in a Membership Year, the next ones are waived.
DPC · Direct Primary Care
A membership-based doctor relationship that doesn't bill insurance. You pay the practice directly. Smaller patient panel, real time per visit, real responsiveness. Rebel Physician is our DPC offering.
Medical Need
Sedera's word for a medical event eligible for sharing — surgery, hospitalization, ER, cancer treatment, maternity, large unexpected illness or injury. The community's word for what insurance would call a "claim."
Needs Case
A single condition or event grouped together. All the bills for one appendectomy go into one Needs Case — and your $5,000 IUA applies once to that whole case, not once per bill. If the same condition continues into the next year, it's still the same Needs Case.
Monthly Contribution
What you pay Sedera every month. Not a premium — premiums imply a contractual obligation to cover. Contributions go into the community pool that voluntarily shares each others' eligible expenses.
Eligible for Sharing
Sedera's term for "the community will likely share this expense, per the Membership Guidelines." Replaces the word "covered" — because Sedera isn't insurance, sharing is voluntary and never guaranteed.
Existing Medical Condition
A medical condition you had before joining Sedera — what insurance would call a pre-existing condition. Sedera shares these on a sliding schedule (not from day one). The exact rules are in the Membership Guidelines and we walk through them on the call.
Membership Year
Your personal 12-month cycle starting on the day you join. Used to count IUAs (max three per Membership Year), and for sharing limits like chiropractic ($3,000/year) or PT/OT/ST ($3,000/year each).
PRIME+ / SELECT+
Sedera's tier names. RHA members are on PRIME+, the standard membership level for individuals and households. The "+" denotes the version with the latest sharing rules.
Sedera RX Marketplace · Savvos
Two partner programs Sedera members can use. RX Marketplace negotiates lower prices on prescriptions outside the sharing model. Savvos coordinates surgery and procedure pricing, often dropping out-of-pocket cost (and your IUA) substantially.
Bill Negotiation
If a hospital sends an inflated bill over $1,000, Sedera's team negotiates it down before the community shares. Refusing to use this when offered may reduce sharing — it's how the community keeps providers honest.
Health Care Sharing Ministry
The legal category Sedera operates under. It's a community of members who voluntarily share each others' eligible medical expenses. Not insurance, not regulated as insurance, and structured to operate without insurance-style contractual obligations.
// Frequently asked

The questions people actually ask.

If we're going to ask you to leave your insurance plan, you deserve the full picture — the flattering parts and the unflattering ones. Here's what people want to know before they decide.

No. Sedera is a medical cost-sharing community, not an insurance company, and membership is not insurance. Members voluntarily share each other's eligible medical expenses. Sharing decisions are voluntary and never guaranteed. In ten years of operation that voluntary sharing has worked for 100,000 people — but it's a different legal structure than insurance, and you should know that going in.
No — and anyone telling you it is, is misrepresenting it. Sedera is a medical cost-sharing community, not insurance. Sharing of any Medical Need is voluntary and is never guaranteed. There is no contractual obligation for the community to share your bills. What we can tell you: Sedera has been operating since 2014, currently serves roughly 100,000 members, and has a published track record of sharing eligible Needs reliably — but that history is not a promise of future sharing. The Rebel Physician (direct primary care) side is a contractual membership with the practice — that part works the way any membership works.
Direct primary care is a different operating model from concierge medicine. Your doctor doesn't take insurance — you pay a monthly membership directly to the practice. The doctor's panel is a fraction of what insurance forces them to carry, which means real time per appointment, real responsiveness, and a real relationship. With Rebel Physician: same-day or next-day appointments, 60-minute visits when needed, texts and calls answered by someone who knows you.
Board-certified physician (Cleveland Clinic-trained, IFM-certified). Registered Dietitian (performance nutrition specialist). Strength & Conditioning Coach (CSCS, human performance). Genetic Counselor (PhD, 800,000+ SNPs analyzed). Clinical Specialist (your operations manager — coordinates testing, scheduling, follow-ups). Everyone talking to each other, around your data, with one coordinated plan.
Surgeries, ER visits, hospitalizations, cancer treatment, maternity, and most large unexpected medical Needs. Specifics: chiropractic up to $3,000/year (musculoskeletal, not maintenance). Physical, occupational, and speech therapy up to $3,000/year each. Psychological counseling up to $750/year. Screening colonoscopies (45+) and mammograms (40+) — months 1-6 with IUA, month 7+ no IUA. New prescriptions are shareable for 120 days; ongoing maintenance prescriptions are generally not. Pay your IUA only once per Needs Case (not per year), and after three IUAs in a Membership Year, consecutive ones are waived.
Routine preventive care (that's what Rebel Physician handles). Dental. Optical. Dermatology. Cosmetic procedures. Fertility. Contraceptives or sterilization. Maintenance prescriptions. Varicose veins. Some of these have exceptions for specific injuries or conditions — when in doubt the Sedera Needs Coordinator walks you through it.
You go to the ER. Same as you would now. The mechanic is retroactive: you're treated as a cash-pay patient at the hospital, the bills come to you, and Sedera's Needs Coordinator works through them with you afterward — including bill negotiation if any inflated bill is over $1,000. You pay your $5,000 IUA once on that Needs Case; the community shares everything past it. If the same condition continues into year two, no second IUA, no January reset.
Sedera shares Existing Medical Conditions on a sliding schedule — not from day one. The phase-in is clear: there are specific rules about how long the condition must have been controlled and how much can be shared in years one through three. We walk through your specific situation on the call before you enroll, so there are no surprises.
Sedera isn't licensed in California, New Mexico, Pennsylvania, Vermont, or Washington. Illinois and New York have specific limits. The quiz tells you straight up — and if you're in an unavailable state, we'll add you to a "let me know when" list with no spam.
New prescriptions are shareable for 120 days. Ongoing maintenance prescriptions (the daily-meds you've been on for years) are generally not shared by Sedera. Sedera members get access to the Sedera RX Marketplace and Savvos partner programs that can drop pharmacy costs significantly — these are separate from sharing and operate as direct discounts.
For day-to-day care, you'll typically work with your Rebel Physician (that's the whole point — a doctor relationship that actually has time for you). If you have a specialist you love, you can keep seeing them; you just pay cash and Sedera shares the cost on Needs that qualify. There's no network. You can see anyone.
Today, kids stay with their existing pediatrician for day-to-day care, and they're on Sedera for big Needs (surgery, ER, hospitalization). Pediatric direct primary care is on our roadmap — we're building it. For now, Rebel Physician is for adults, and the family is on Sedera for the rare-but-expensive together.
Medicare is your primary coverage and Sedera sits alongside it as secondary sharing for big events. Different math, different conversation. Drop your email on the quiz and we'll reach out to walk through it.
Take the quiz to get your monthly number. Reply to the email or send us a message if you want to talk it through. Once you're ready, you sign the Sedera membership documents, set up the RHA membership, and your sharing is active the same month in most cases. The whole enrollment is built to be a single conversation, not a paperwork month.
// The full deck · PDF

Want it all in one PDF? Drop your email.

The full presentation — the model, the math, the pricing tiles, the honest caveats — in a clean PDF you can read offline or share with a partner. We'll email you the link so you have it for later.

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// Talk to a human

Two ways to start a real conversation.

Whether you want a real number for your household or you have a specific question we haven't answered yet — we'd rather hear from you than not.

Option 01 · Take the quiz

Get your monthly number first.

Six questions, sixty seconds. We'll email you a real monthly number for your household — and a few short follow-ups so you can keep poking at the model on your own time.

Take the quiz
Option 02 · Send a message

Drop us a note.

Question, situation, anything. We read every message.

Please fill in name, email, and message.

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// 5-day email series · The Modern Healthcare Stack

Learn the model in five emails.

One short email a day for five days. Day one: why insurance is the wrong tool. Day five: how to know if it's a fit. No pitch. No spam. Unsubscribe anytime.

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// Ready to see the number

Find your monthly cost.

Six questions. Sixty seconds. We'll show you what full-spectrum healthcare without insurance actually costs for your household — and email it to you.

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