So you stay healthy, stay protected, and never deal with insurance again.
Two halves built to work together. A direct primary care practice for everything day-to-day — the doctor with time, the full diagnostic stack, the longevity team. Plus Sedera, a 100,000-member medical cost-sharing community for the rare big stuff like surgery and hospitalization. The whole spectrum. No insurance company in the middle.
Two things have been bothering you. Maybe both. We built this for the people who know exactly what we mean.
You pay $1,500 to $2,500 a month for a family plan. Most of it goes to administrative overhead, network agreements, and people you'll never see. The deductible resets every January and you almost never hit it. Your doctor leaves the network. Prior auths take weeks. The whole thing feels like a tax on people who actually want to be healthy.
You've read Outlive. You wear an Oura or a Whoop. You've done private bloodwork. You know what ApoB and Lp(a) and VO₂ max mean. Your PCP gets you for twelve minutes once a year and can't have a real conversation about any of it. You've started looking at concierge medicine. It's expensive. And it doesn't solve the insurance problem.
Insurance tries to do two completely different jobs with one tool — and does both poorly. We split them. One keeps you well. The other catches you when life hits.
Your doctor + the team behind them + the diagnostics + the longevity protocol + your 1-3-10 plan. Everything that keeps you healthy.
Community-based medical cost sharing for surgery, ER, hospitalization, cancer treatment, maternity. The rare-but-expensive.
Concierge slaps a high-touch front door on the same broken plumbing. RHA is built from scratch for people who want their healthcare to actually do something. If you've read Outlive, ordered your own bloodwork, tracked your sleep for two years, and walked out of your annual physical thinking is this really it? — yes. This is what you've been looking for.
Same-day or next-day. Texts and calls answered by someone who knows you. 60-minute visits when needed.
Comprehensive bloodwork, hormone panels, advanced lipids, inflammation markers, cancer screening — included.
Care coordinator, registered dietitian, strength coach, genetic counselor — included. Data into action.
Targets healthspan: cardiovascular, metabolic, cognitive, musculoskeletal. Reviewed quarterly.
Where you want to be in one year, three, ten. Mapped to specific interventions, retests, and check-ins.
Sedera is a medical cost-sharing community — not insurance. Members contribute every month. When someone has a large medical Need, the community shares it. Operating since 2014, 100,000 people served, 97% retention.
You contribute every month. When you have a large medical Need (surgery, ER, hospitalization, maternity, cancer treatment), you pay the first $5,000 — your Initial Unshareable Amount, or IUA. Everything past that is shared by the community.
Three IUAs per Membership Year, max. The fourth eligible Need has no IUA at all. Same condition continuing into year two? Same Need, no second IUA — it's still the same event.
Most members pick the $5,000 IUA. Lower IUAs mean higher monthly. Higher IUAs mean lower monthly. The $5K tier is where most members land.
Add Rebel Physician ($399/mo for one adult) for the full RHA + Sedera setup. Younger age bands contribute less; 50+ contributes more — get your number on the quiz.
Prices may vary depending on membership elections. Please see Membership Guidelines for full sharing rules. The Sedera Membership may not be available in all states.
Family of four, age 40-49. Same kid, same ER, same surgery. Path A is a representative marketplace family plan. Path B is one adult on Rebel Physician + the family on Sedera at the recommended $5K IUA.
Insurer pays the remaining $25,000. If the condition continues into year 2, your deductible and OOP max reset on January 1 — you start over.
Community shares the remaining $28,000. If the same condition continues into year 2 — same Need, no second IUA, no reset.
Illustrative example only. Insurance numbers reflect a representative marketplace family plan and will vary by state, age, and plan tier. Sedera sharing decisions are voluntary and never guaranteed. Prices may vary depending on membership elections — see Membership Guidelines for full sharing rules. The Sedera Membership may not be available in all states.
Sedera and the direct primary care world have their own vocabulary. Here's a quick decoder so nothing in the rest of this reads like a foreign language.
If we're going to ask you to leave your insurance plan, you deserve the full picture — the flattering parts and the unflattering ones. Here's what people want to know before they decide.
The full presentation — the model, the math, the pricing tiles, the honest caveats — in a clean PDF you can read offline or share with a partner. We'll email you the link so you have it for later.
Whether you want a real number for your household or you have a specific question we haven't answered yet — we'd rather hear from you than not.
Six questions, sixty seconds. We'll email you a real monthly number for your household — and a few short follow-ups so you can keep poking at the model on your own time.
Take the quizQuestion, situation, anything. We read every message.
One short email a day for five days. Day one: why insurance is the wrong tool. Day five: how to know if it's a fit. No pitch. No spam. Unsubscribe anytime.
Six questions. Sixty seconds. We'll show you what full-spectrum healthcare without insurance actually costs for your household — and email it to you.